Middle & High School
Youth athletic development
Age-appropriate strength, movement quality, coordination, and conditioning, with athletic skills that progress as the athlete does. Every sport.
Individualized training.
Built around the athlete.
At 1st & Goal Athletics, training begins with understanding the individual. Every session is private and one-on-one. Strength and conditioning come first as the foundation, then movement, speed, agility, power, and sport-specific work, based on each athlete’s needs and readiness. Football is the specialty; every sport is welcome.
One athlete at a time
Football
The specialty
Strength and movement built around the position, plus acceleration, change of direction, power, and conditioning as the athlete is ready.
College
College athletes
Individualized strength and conditioning built around your goals and your schedule.
Adults
Adult private training
Strength, fitness, conditioning, and movement goals, one-on-one, with the same individualized attention.
Four stages, set by the athlete
These are stages, not a fixed program. The sequence is individualized.
Observe & understand
Early sessions are real training, and they double as the evaluation. The coach learns your strengths, weak points, movement quality, and readiness.
Build the foundation
Strength and conditioning come first. Everything else is built on top of them.
Develop performance
Speed, agility, power, and sport-specific work are added as you're ready for them.
Progress & refine
The plan keeps adjusting as you improve. Coordination, speed, and age-appropriate movement skills can be trained throughout; the order fits the athlete, not a template.
Training Sessions Only
Just want the training?
Private one-on-one sessions, about 50 to 60 minutes each. Buy them in a block, train on your schedule, skip the program extras.
10sessions$870$87 per session
30sessions$2,490$83 per session
50sessions$3,950$79 per session
70sessions$5,250$75 per session
Training only. Massage, recovery, and testing are booked separately.
Book a free training consultationThe Division programs run two to four sessions a week, with nutrition support included and recovery added at the upper levels. See the Game Plan.
Can my kid train at 1st & Goal if they don't play football?
Yes. Football is the sport we know best, and individualized athletic development is available for athletes in every sport. Middle school and high school athletes build strength, movement quality, coordination, and conditioning first, then sport-specific work as they are ready.
Are training sessions private?
Yes. Training is private, one-on-one coaching, and a session runs about 50 to 60 minutes. There are no large group classes or bootcamps.
Does my athlete need a test or assessment before starting?
There is no separate testing session to book. Start with the free training consultation. After that, the coach learns your athlete's strengths, weak points, and readiness through the first sessions and builds the plan from there.
Do you train adults, or only athletes?
Adults train here too. Adult clients work one-on-one on strength, fitness, conditioning, and mobility, with the same individualized attention as the athletes.
How do the training packs work?
Training-only packs come in 10, 30, 50, or 70 private sessions: $870 for 10 ($87 a session), $2,490 for 30 ($83), $3,950 for 50 ($79), and $5,250 for 70 ($75). Sessions are by appointment. Book the free training consultation first and the schedule gets set from there.